Marketers can reach their customers through various ways using social media, text message marketing, ads on display networks, etc. But have you ever noticed getting commercial emails in your inbox? Have you ever wondered what it is? Well, the answer is simple! It's the concept of Email Marketing. To be more specific, let's understand:
WHAT IS EMAIL MARKETING?
The act of sending promotional or commercial emails to different users individually or in a group to spread brand awareness is email marketing. These emails generally promote advertisements, requesting business, subscribing to their newsletter, solicit sales, etc. Basically, there are 9 kinds of emails you can prefer in such marketing, namely:
- Welcome Emails
- Email Newsletters
- Dedicated Emails
- Lead Nurturing Emails
- Sponsorship Emails
- Transactional Emails
- Re-Engagement Emails
- Brand Story Emails
- Review Request Emails
Marketers host numerous email marketing campaign to attract traffic to their business or website. Hosting good and unique campaigns isn't everyone's cup of tea. So, let's check out the most significant tactics to host one:
#1 PERSONALIZE:
Personalization is the most trending yet mandatory thing to focus on while chasing for email marketing or any kind of digital marketing for your business. Don't make your content look spammy, instead mention all the pieces of information genuine, along with adding the title of the matter in the 'Subject' area. Go simple and sober to make it look professional and attractive both at the same time.
#2 TESTIMONIALS:
You can share a glimpse of your client's testimonials to express to your clients what other customers think about your brand. You can take your emails to a different level to promote reviews of the actual customers. It will help your clients know more about your product and land directly on your website.
#3 NO TRANSACTIONAL EMAILS:
Since traditional mails are off the trend and unsung heroes of email marketing, hosting and sending such emails can make your content look spammy and catch no eyeballs. The only importance of transactional emails is to stay updated about the user's online orders, the payment and refund status, etc. But, sending transactional emails for commercial advertising won't do any good to your clients.
#4 ADD GIFs:
To make your email look out of the world and a bit different from other commercial emails, you can add GIFs relevant to your niche. As animations are a simplistic and trending way to catch any user's attention, adding a pinch of it will not harm to enhance the visual appeal of your email.
#5 A CHANCE TO IMAGES:
As the technology evolved, you can even send or attach images to the mails to send an eye-catching email. You can try different image elements in the email, but it strictly depends on the relevance of the content. You can add images along with models or real customers to make the clients understand the worth of the product. Try different image styles to know which works best for your email marketing campaign.
#6 GO FOR VIDEOS:
You can add videos in your emails for your clients to understand the business concept you are offering them. Usually, people surf Google or YouTube to grasp knowledge about any services. But, if you are adding that piece of knowledge in the particular email, it will help your clients understand and take the decision immediately.
#7 HOST A REFERRAL PROGRAM:
One can host referral programs on their websites only. The program is initiated by owners in order to introduce their products and services to their clients. So, you can send a referral program invitation via email marketing to let your clients know how it works. It's a promotion tactic for users to encourage them and recommend the same to their friends and contacts.
You can also watch: Unlock Secrets Of Email Marketing Campaigns with MailGaze
FINAL VERDICT:
So, we hope our readers understand how to host the best email marketing campaign to attract traffic to your website. Implement these tactics in real life to see the change.
