In the marketing world, a global pandemic can really shake things up. We saw some significant changes in digital marketing in 2020, and 2021 is likely to bring even more. It's critical to pay attention to trends as a digital marketer so you can stay on top of changing best practices without disrupting your entire marketing strategy.
As a result, we've compiled a list of seven email marketing predictions for 2021.
Email marketing is 40 years old, but it's still going strong. As we navigate the ever-changing marketing landscape brought about by COVID-19, brands have made the shift to digital marketing channels.
5 Email Marketing Predictions for 2021 to Increase Revenue and Engagement:
1.Hyper-Personalization
It is the first step in the hyper-personalization process.
If you've ever used email marketing, you know how important personalization is. Emails with personalized subject lines are 26 percent more likely to be opened, according to Campaign Monitor. Experian also discovered that personalized emails result in a 6X increase in transaction rates.
That is enormous. In 2021, however, simply including your recipient's name in your email subject line and email copy will not be enough to persuade most consumers. Consumers now want hyper-personalized content that provides them with information that is relevant to them. According to Lucid, roughly 20% of people will unsubscribe from a newsletter if the content or promotions do not align with their preferences.
2. Emails that are only text
Expect to see a lot more text-only emails, which comes in second on our list of email marketing forecasts for 2021.
Of course, this does not rule out the use of GIFs and other visually appealing images in emails. It simply means that you are not required to. In fact, in keeping with the hyper-personalization trend, this newfound love for text-only emails is likely due to the fact that they feel more personal, like an email you'd send a friend (because let's face it, most people don't send image-heavy emails to their friends and family).
Sending a text-only email to your subscribers can be a refreshing change of pace. To get all out of your text-only emails, mix them in with your other designed and templated emails. Use your less flashy emails when you want to get a little personal or connect with your subscribers on a deeper, more personal level to get the most out of them.
3. Emails that are interactive
For interactive emails, AMP (Accelerated Mobile Pages) will be a game-changer. You can include interactive content in your marketing emails using AMP. If you want to highlight a few different products instead of linking to a landing page. You can insert a carousel and shopping options right in the email.
It means that your subscribers will be able to shop, view products, and more right from their inbox. There's no need to click, click, click to get to the right page only to have to click again to complete a purchase. When you reduce friction and make it easier for subscribers or shoppers to complete an action, you're increasing the chances that they'll actually do so.
4. Vibrant Colors
Okay, this is one of our email marketing predictions for 2021 that may appear to be in conflict with another on the list (namely, our recommendation for sending text-only emails). We didn't say that all of your emails had to be text-only. So, if you're going to use email marketing templates, designs, and images to send emails, make them bold and bright.
5. Increased Email Marketing Spending
Marketers will be looking for less expensive marketing options with a higher ROI as companies continue to navigate COVID-19 and what it means for their businesses. Email marketing has the highest ROI of any email marketing strategy, at 4200 percent, or $42 for every $1 spent, so it should come as no surprise that investment in email marketing will increase.
Marketers are increasingly using email automation software these days. It not only saves them time, but it also effectively frames email marketing gambits with no houch-pouch.
We now have a plethora of email automation tools at our disposal. However, not all of them are worthwhile of your time. So, before deciding on an email marketing tool for your company, do thorough research on them.
I recommend MailGaze for your business if you're new to email marketing. It's software that handles all aspects of email marketing in one place. It allows you to see all of your competitors' top-performing emails. Also, use this as motivation to write more effective email marketing campaigns.
Final Thoughts
COVID-19 has wreaked havoc on businesses all over the world, and it's no secret. However, it has given businesses the opportunity to experiment with new marketing strategies and even business models. We'll see these new strategies put into action in 2021, with a focus on "people first." Brands will become more compassionate, resulting in stronger customer-brand relationships. And email marketing is the ideal marketing channel for cultivating relationships.
I hope the email marketing predictions for 2021 that we've shared here have given you a better understanding of email marketing.
